clip 1 (4700K),
clip 2 (5600K)
clip 3 (3200K)
Russia is a market where very few things work as they work in the West. Preparation is one of those crucial steps and Episode 2 is entirely dedicated to it. It is a strong conviction of the authors of this video series that you may generate successful business in Russia before actually starting it – through a careful preparation. That is why the motto of Episode 2 is "Win the battle before getting engaged in it"
Making the business map is the most cost effective and thoughtful way of preparing beforehand and this way minimizing the risks.
Episode 2 is divided infew sections that deal with:
- BLOCK A. Outline and nature of proper preparations
- BLOCK B. Buying market intelligence
- BLOCK C. Do it yourself
- BLOCK D. Interpreting the information
Among the many questions that Episode 2 answers as more important could be underlined:
- What purposes your preparation serves and why do you need it?
- How to prepare?
- What information you need?
- Where and how do you get such information?
- Who may assist you in finding this information?
- Using the services of marketing companies in Russia – qualities and prices?
- How do you interpret the collect information and extract the knowledge you need?
As interpreting the collected information is recognized as the more difficult part, the episode has a special section dealing with it.
In an easy to follow, a 40 minutes story divided into 4 parts, the episode is built in the same style as Episode 1. Knowledge, experience and expertise are shared by professors and experienced professionals from Germany, Finland, United Kingdom, Sweden and Russia. The opinions, comments, suggestions, analysis and recommendations of these 9 experts will certainly help you build a reasonable understanding of the market.
It is this understanding that will help you decide upon and build your market entry strategy based on facts and knowledge instead of risk and intuition.
To order: please send an e-mail to: Firstname.Lastname@prz-tec.fi
